Jay Z and Beyoncé’s divorce is a part of their PR?

Beyoncé's father Mathew Knowles has made shocking claim that his daughter and her husband Jay Z deliberately circulated divorce rumours to boost ticket sales for their On The Run tour, Spletnik.ru reported.

Mathew claimed these things are hyped ‘sometimes to ignite that tour.’ He explained: ‘It’s called a Jedi mind trick. The Jedi mind trick fools you a lot of times. I know, because we’ve done this during  the past tours’.

And the fact that Beyoncé's sister beat her husband Jay Z in the lift, was also the part of their PR.

‘All I know is the Jedi mind trick. Everyone’s talking about it. Due to it ticket sales went up. Solange’s album sales went up 200%!’