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Usher becomes SKIMS latest men's ad campaign face

12:20, February 6

Usher has become the face of the latest men's ad campaign of Kim Kardashian’s SKIMS. The legendary musician is featured in the brand's latest solutions-focused models, "Stretch" and "Cotton."

Usher is the latest male SKIMS star to feature in the brand's ad campaign. The latter had included Neymar, Nick Bosa, Shai Gilgeous-Alexander, and Patrick Mahomes.

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“Kim [Kardashian] is a longtime friend and has always supported my work, so the opportunity to work together on a campaign that supports both of our highly anticipated launches made complete sense,” the musician said.

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Notably, the ad campaign is also being launched ahead of Usher's next album, COMING HOME, due out Friday. There will be an exclusive digital download version of the record with an alternate cover version and a bonus track called "Naked," available through the SKIMS online store.


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