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David Beckham to create Hugo Boss menswear collections

14:21, May 20

David Beckham has signed a multi-year deal with Hugo Boss that will see him “design and curate” menswear collections for the Boss brand “for many years to come.”

As part of the collaboration, it is planned to create capsule and seasonal collections that embody the corporate style of the former professional football player. The collections will focus on both casual and formal menswear styles, with the first full range launching in Spring/Summer 2025. Before then, however, Beckham will be part of the brand's global ad campaign this coming fall.

Specific terms of the deal were not disclosed; however, the brand stressed that Beckham "will be involved in all stages of the design process, from concept to implementation," WWD reports.

“David Beckham is a true global icon in both sport and fashion,” added Hugo Boss chief executive Daniel Grieder. “With his signature entrepreneurial spirit and genuine passion for fashion, he perfectly embodies our BOSS brand values.”


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