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YEREVAN. – Yerevan will hold on Thursday Style Screen project organized by Amore Holding and supported by the Italian Embassy in Armenia. Its goal is to find people with original style.

Lifestyle is not only clothing and favorite brands but manner of matching cloths, behavior and taste of style. 

“We will not only award Style Screen project winners but also organize philanthropic allocation, which will be directed to the realization of Armenian celebrity actor Armen Jigarkhanyan’s screening the Brave Nazar,” Italy’s Ambassador to Armenia Bruno Scapini told the journalists on Monday.  

“The sum, which Jigarkhanyan needs, is huge but it will be an honor for us to help the great actor realize it,” head of the Amore Holding Anna Santopadre said in her turn.

As a matter of fact, Style screens not so much Armenian celebrities, as Armenians do wear fashionable but not stylish, one of the partners of Amore Holding Karina Dnoyan claimed. 

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