Ireland Baldwin strips naked for Peta as she follows in Kim Basinger's footsteps.
The 22-year-old model explained: 'I saw the images from when my mom shot this campaign, so it was something that I aspired to do.
'Since I was a little girl, I wanted to do something for PETA. This is something my mother has fought her entire life and has advocated for and something that I have tried to as well.'
And unlike some who have posed for Peta - we're thinking of you, Khloe Kardashian - Ireland is a true activist.
She explains: 'I actually have it in my contract as a model that I won't wear fur, I didn't want that to be part of my brand.
'I've had wardrobe people try to put me in fur coats and jumpsuits and lay on a fur rug and do whatever and I've actually told people to f*** off.'
She said that no matter the size of the fur - be it a large coat or a handbag charm - 'You're still buying cruelty and you're still advocating for it.'
And Ireland's views are clear: 'If you wouldn’t wear your dog, then you shouldn’t wear fur at all, because all animals are equal and deserve equal respect and equal compassion and love.'
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
15:11, March 28
Martin Scorsese to host, produce 'Saints' for Fox Nation14:10, March 28
Karl Lagerfeld's futuristic Paris apartment sells for $10.8M13:30, March 28
Odell Beckham Jr. breaks up with Kim Kardashian because of her desire to start family with him12:55, March 28
Julia Roberts to star in thriller directed by Luca Guadagnino12:13, March 28
Michael Jackson's 3 kids hit red carpet in honor of late father11:17, March 28
Kim Kardashian is sued over furniture10:29, March 28
Britney Spears losing weight, continues posting her naked photos23:15, March 27
The Italian model is so beautiful that many are sure that she is too good to be real22:17, March 27
Scottish producer uses artificial intelligence to create rare whiskey for $50,00021:02, March 27
Monaco to host 5th Superyacht Chef Competition19:20, March 27
Wooden panel made famous by movie ‘Titanic’ sells for more than $700,000 at auction16:20, March 27
Kris Jenner promises to give grandson car for 16th birthday if he doesn't drink, use drugs