UK runner Jo Pavey has revealed that Nike stopped her sponsorship money immediately when she told the sportswear company she was pregnant, Sky News reported.
According to her, female athletes were being "punished" by their sponsor for starting a family.
"When I announced I was pregnant my contract was immediately paused," Pavey said.
The American 800m runner Alysia Montana became a worldwide sensation when a video of her competing while eight months pregnant went viral online. But now she has revealed that she was fighting behind the scenes to be paid by Nike.
"They are making this very grand gesture when they make these ads that are moving. 'Just do it' is their slogan, but ultimately, behind closed doors, everything that is a dream for women in particular is something that they are basically stuffing you down and saying actually, that's not really for you, this is for TV.”
However, Nike representatives argue that the company has already revised its partnership policy with athletes. According to them, since 2018, the brand has not ceased cooperation with any athlete amid pregnancy issues.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
23:39, April 18
Englishman obsessed with sex with married women, especially wives of business partners, friends19:26, April 18
The first ever Miss AI to get $20,000 award16:25, April 18
Bugatti Home collection combines more than century of brand heritage with modern design15:21, April 18
353 ballerinas dance on pointe shoes, set new world record14:36, April 18
Steven Spielberg making movie about UFOs13:55, April 18
Martin Scorsese plans to make Frank Sinatra biopic starring Leonardo DiCaprio, Jennifer Lawrence13:17, April 18
Fake trailer for James Bond movie starring Henry Cavill, Margot Robbie reaches 2 million views on YouTube12:31, April 18
Jeff Bezos doesn't hide feelings for fiancée Lauren Sanchez at Coachella music festival11:59, April 18
Kim Kardashian shares new photo series from picturesque vacation in the Caribbean11:17, April 18
Gigi Hadid shares behind-the-scenes footage from latest Victoria's Secret campaign10:30, April 18
Bianca Censori opts for relatively modest outfit to go to Disneyland, but does not wear shoes21:13, April 17
Famous American restaurateur finds Jeff Bezos' fiancée ‘absolutely revolting’