It has been ten years since Simon Port Jacquemus released his eponymous label that made him popular around the world thanks to the Le Chiquito bag, which Rihanna, Kim Kardashian, Priyanka Chopra and many other stars love, Vogue reported.
In honor of the anniversary, representatives of the brand Jacquemus staged a real show around the blooming lavender fields.
“It’s here-at an unnamed location in the middle of a field—that Vogue meets Jacquemus, just 24 hours before the first model takes to the runway. He stands, in the distance, on a 500-metre Pepto Bismol pink line between two rows of lavender, a catwalk that pays homage to artists Christo and Jeanne-Claude, and David Hockey’s Royal Academy installation, The Arrival of Spring in Woldgate, East Yorkshire in 2011,” the source noted.
“Yesterday I was looking at the moodboard, it’s like a tequila sunrise,” he explains with a familiar note of mischief. The show is also an expression of his newfound love of intoxicating prints. This season boasts 35 prints to toast the celebratory mood (compared to just three in the last collection).
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