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Irina Shayk named world’s top swimwear model

11:11, June 27

Irina Shayk has been named the world’s top swimwear model according to Bluebella rating, The Sun reported. 

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Публикация от irinashayk (@irinashayk)

A 38-year-old Victoria’s Secret Angel, Alessandra Ambrosio ranked second.

Bluebella chief executive Emily Bendell said: “Instagram is a woman’s main source of inspiration for the key looks we will be wearing on the beach this summer, which is why supermodels like Irina can earn so much from swimwear posts. What fashion brands are looking for is not the influencers’ number of followers but the level of engagement they are getting with each post, and who their followers are. We look for influencers who are admired by women, rather than men – that shows their real influence and is the key element in driving sales.”

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Публикация от irinashayk (@irinashayk)

By the way, it has been a rough few weeks for Irina Shayk, following her split from Hollywood actor Bradley Cooper.

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