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Bella Hadid stars in first fashion campaign of Jacquemus shot over FaceTime

11:13, April 26

Everyone is staying home because of COVID-19, including models and fashion designers. Brand-name companies are working hard to make their content more interesting, while magazines have refused to publish glamorous photos and rely on the ingenuity of models who have to take photos, without photographers, and these photographers are working with an unusual schedule.

Jacquemus has released its spring/summer collection with Bella Hadid. The photo shoot was organized on FaceTime. Photographer Pierre-Ange Carlotti and designer Simon Porte Jacquemus worked with Hadid entirely over the phone in order to shoot a series of images.

They titled the campaign “Jacquemus at home”. The model showcased a chic white suit worn with a green bra and statement sunglasses, a lilac bodysuit, a sunshine-yellow ensemble and also posed nude with signature Jacquemus bags.

Judging from this, other brands will soon start working online, especially since the results are more than impressive.

Source: Bazaar

Photos: Instagram


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