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The global search engine Lyst has published a new issue of The Lyst Index. In the first quarter of 2020, Off-White ™ again became the most popular brand in the world.

According to Lyst, the Off-White brand remained in the first place, but the following positions have changed a lot. Balenciaga is now ranked second, while Nike jumped from twelfth to third, and Gucci dropped from second to fourth.

The top 10 most popular brands in the first quarter of 2020 also included Prada, Moncler, Fendi, Valentino, Saint Laurent, and Versace. Simon Porte Jacquemus’s brand has been included in the list for the first time, Blueprint reported.

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