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BACKSTAGE

Chanel unveils its first pandemic collection

15:11, June 9

Chanel Fashion House has virtually unveiled its first collection amid the COVID-19 pandemic, Vogue reported

All fashion shows were canceled now, thus, Chanel's fashion show - which was supposed to be held on May 7 in Capri - took place online today.

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“For me, it was the sentiment of the south of France or Capri, where we had planned to show. It’s about the whole Mediterranean area: everything light and practical, with no grand gowns,” says Virginie Viard, artistic director of Chanel’s fashion collections.

“But we did not shoot the picture on the Côte d’Azur — it’s the landscape of the Mediterranean, but the clothes were photographed in Paris,” explains Bruno Pavlovsky, Chanel’s president of fashion activities at Chanel and Chanel SAS.

“Chanel has a real posture and a true value — and that value of the brand is not consistent with [racism], either in the US or any country in the world,” he added.

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“It is important that in this situation, Chanel can raise its hand and say, ‘This is not the world we want to be in’. It is important to say that [racism] is not acceptable so as a brand, we can condemn it and say very clearly that we are not and do not want to be a part of [racism].”

“We wore masks all day and covered our eyes and the women in the ateliers sat very [far apart] — just one to each table,” Viard added. “We tried to keep the mannequins as if they were at home and we really produced a minimal collection.

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“We refreshed some outfits that were in the boutiques — two or three jackets that had been in a previous Croisière collection, which we changed by showing them with trousers. After all, when you go off on holiday, you take the clothes you know and love, yes?”


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