Victoria and David Beckham's eldest son, Brooklyn, took part in the Pepe Jeans London ad campaign to mark the start of his two-year partnership with the brand. The collaboration aims to draw attention to water conservation and the Wiser Wash technology which reduces the amount of water used in denim production.
Beckham became the face of a campaign called Wiser Future, and also served as a photographer and creative director for the project. In the footage, Brooklyn poses on the beach in Pepe Jeans denim clothes. The campaign also included a video that Beckham filmed. The video focuses on the play of reflections created by mirrors in various locations.
The campaign aims to draw attention to such a valuable commodity, which is water - the most precious element we have, along with the air we breathe.
Campaign photos, videos, and behind-the-scenes content will continue to appear on Pepe Jeans London's social media platforms until Earth Day on April 22.
Photo: Instagram/Facebook
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
11:17, March 29
Beyoncé eats spaghetti with hands on her private jet, makes fun of memes about her cowboy look10:16, March 29
Selling Sunset TV series’ star chooses strange, revealing outfit for playing golf22:15, March 28
Rebel Wilson hopes to spread 'positive message' by revealing she lost her virginity at 3519:47, March 28
Wine Story: How to choose right wine for Easter?17:02, March 28
Abu Dhabi plans to create paradise for gamers: World's first eSports island16:33, March 28
Latest Navitimer watch celebrates Breitling's historic connection to aviation, space15:11, March 28
Martin Scorsese to host, produce 'Saints' for Fox Nation14:10, March 28
Karl Lagerfeld's futuristic Paris apartment sells for $10.8M13:30, March 28
Odell Beckham Jr. breaks up with Kim Kardashian because of her desire to start family with him12:55, March 28
Julia Roberts to star in thriller directed by Luca Guadagnino12:13, March 28
Michael Jackson's 3 kids hit red carpet in honor of late father11:17, March 28
Kim Kardashian is sued over furniture