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Swarovski Creative Director Giovanna Engelbert presented a new holiday advertising campaign dedicated to joy and self-expression. The heroine of the shooting was model Bella Hadid, WWD writes.

In the campaign Bella appeared in an image of a fairy with a big bow instead of wings. She sits on a hill of colorful boxes of Swarovski, from which bracelets, necklaces and Christmas stars from the new collection can be seen.

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Engelbert said that Bella is a very versatile character who avoids boundaries and conforming to rules. She easily transitions from sporty style to glamorous style while remaining a confident girl.

Alexis Nasard, CEO of the jewelry brand, said the new campaign is aimed at developing and expanding two current initiatives: the Creators Lab project and Swarovski Created Diamonds. Nasard believes that lab-grown diamonds are 100% identical to those mined in nature in all aspects except their provenance.

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