Swarovski Creative Director Giovanna Engelbert presented a new holiday advertising campaign dedicated to joy and self-expression. The heroine of the shooting was model Bella Hadid, WWD writes.
In the campaign Bella appeared in an image of a fairy with a big bow instead of wings. She sits on a hill of colorful boxes of Swarovski, from which bracelets, necklaces and Christmas stars from the new collection can be seen.
View this post on Instagram
Engelbert said that Bella is a very versatile character who avoids boundaries and conforming to rules. She easily transitions from sporty style to glamorous style while remaining a confident girl.
Alexis Nasard, CEO of the jewelry brand, said the new campaign is aimed at developing and expanding two current initiatives: the Creators Lab project and Swarovski Created Diamonds. Nasard believes that lab-grown diamonds are 100% identical to those mined in nature in all aspects except their provenance.
13:33, February 2Ashton Kutcher feels like loser after his divorce from Demi Moore
12:30, February 2New play by Armenian-American actor Eric Bogosian about woman who is victim of Internet pornography
11:28, February 2Cosmetics giant Coty accuses dictionaries of 'ageism' and 'sexism over definition of beauty
10:39, February 2Harper's Bazaar names American Armenian writer Taleen Voskuni's work as one of best romance novels
19:23, February 1Armenia to be represented by singer Brunette at Eurovision 2023
16:04, February 1Kim Kardashian denies rumors of feud with her sisters Kourtney and Khloe
11:37, February 1Poster: Where to go in Yerevan in coming days?
11:19, February 1Eurovision baton officially moved from Turin to Liverpool
10:21, February 1Louis Vuitton introduces Fortune Cookie bag
22:55, January 31Netflix releases trailer of second part of 'Murder Mystery'
22:22, January 31Singer Apo Sahagian tries to make voice of Armenians heard during Blinken's visit to Israel (PHOTO)
20:29, January 31Nick Jonas and Priyanka Chopra reveal their daughter to public for first time