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Alessandro Michele resigns as Gucci creative director

10:14, November 26

Alessandro Michele has left the post of creative director of Gucci, Kering conglomerate, which owns Italian brand, said in a statement. The news was also confirmed by the designer in his personal blog on Instagram.

The New York Times notes that Michele's dismissal is due to the fact that his style has become boring, and growth of sales slowed this year. However, in previous years, Gucci's income was steadily growing and the brand's items were in the top of the most popular and coveted by fashionistas. Gucci was the most profitable brand in the Kering conglomerate. The brand also managed to quickly recover business after a pandemic lull. For example, revenue for the first six months of 2021 was $4.4 billion. In recent quarters, however, the brand's revenues began to fall.

Michele spent seven years as creative director, and he worked at Gucci for a total of 20 years. He was then invited to collaborate by Tom Ford, who held the post of creative director of Gucci from 1994 to 2004. Michele started his career at the brand's London office, initially designing handbags.

'There are times when paths part ways because of the different perspectives each one of us may have. Today an extraordinary journey ends for me, lasting more than twenty years, within a company to which I have tirelessly dedicated all my love and creative passion. During this long period Gucci has been my home, my adopted family. To this extended family, to all the individuals, who have looked after and supported it, I send my most sincere thanks, my biggest and most heartfelt embrace. Together with them I have wished, dreamed, imagined. Without them, none of what I have built would have been possible. To them goes my most sincerest wish: may you continue to cultivate your dreams, the subtle and intangible matter that makes life worth living. May you continue to nourish yourselves with poetic and inclusive imagery, remaining faithful to your values. May you always live by your passions, propelled by the wind of freedom,' he said in a farewell post.

With Michele, Gucci's style has changed drastically and acquired a number of distinctive features. He has embraced androgyny, a vintage style and offbeat shows such as models walking down the runway with false heads of their own. These traits eventually became trendy and their influence can be seen in other brands as well. Michele's celebrity style ambassadors and friends included Jared Leto, Harry Styles, Dakota Johnson, Billie Eilish, the Måneskin group and others.


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