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Roze from Blackpink stars in Tiffany Lock campaign

15:28, January 6

Singer Roze, a member of the South Korean band Blackpink, became the face of the collection Tiffany Lock. The performer is also a brand ambassador since April 2021,  WWD reported.

The collection has expanded - now it includes not only bracelets, but also earrings, rings and necklaces. For the photo shoot, Rose tried on bracelets.

The Lock models were released last August and were the first truly gender-neutral items of the brand. The design of jewelry refers to a castle, an image important for the brand, because until the 1950s Tiffany was engaged in their production. In the middle of the century the locks began to acquire aesthetic value.

Blackpink's contract with their record label YG expires in mid-2023. It is unclear whether it will be renewed and whether Tiffany's contract with Rosé depends on her status with YG.


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