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Beyonce's Ivy Park brand, Adidas' new collaboration photos are released (PHOTOS)

20:26, January 22

Ivy Park brand of Beyonce and Adidas have released the photos of their new collaboration, WWD reported.

Beyonce is headed into the woods—and the urban jungle—for the latest drop of her Ivy Park collection with Adidas.

Called Park Trail, the line is intended to be a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future,” the two companies said.

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What that translates into is a collection of gender-neutral performance apparel, footwear, and accessories for men, women, and kids that can be worn hiking up a mountain or trekking through city streets. In total, there are 56 pieces of apparel, 12 accessories, and three footwear styles for adults and 12 apparel styles, four accessories and one footwear style for kids.

A canyon camouflage print makes its appearance on several key pieces in the apparel assortment including a sequined jacket, faux fur coat and canvas track suit; a circular knit crop top, tight and zip hoodie; a jacquard sweater, and a hidden pocket crewneck sweatshirt.

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Layering pieces and storage options are emphasized throughout the collection and the color palette includes both traditional outdoors options such as Denali green, cream white and indigo as well as eye-popping hues of solar orange, purple and lime green.

Footwear options expand the Ivy Park franchise with the debut of the Ivy Park TT2000 basketball shoe, which is available in two colorways, along with other models featuring modern textures, exclusive prints, graphic modular accents and vibrant colorways.

Accessories include fully convertible backpacks, bags and hats in bright colors and statement patterns with utilitarian details such as carabiners and fastenings that channel the outdoors. Key pieces include a reversible camo bucket hat and a convertible camo backpack.

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The kids’ line mimics that of the adult collection and includes sportswear, outerwear, and accessories.

Although Beyonce herself won’t be featured in the campaign for the collection this time, she has instead tapped an eclectic cast of bold-faced names. That includes entertainer Offset and his son, Kodi; model and actress Devon Aoki; rising-star rapper and singer Ice Spice; Japanese Instagram star and fashion model Coco Princess; NFL football star Jordan Fuller; NCAA artistic gymnast Nia Dennis; professional American soccer player Dani Weatherholt; and professional skateboarder Diego Najera.

The cast was shot in environments both natural and unnatural in images inspired by hip-hop ‘90s culture.

The Park Trail collection price points run from $30 to $600.

The collection will be available in Adidas stores and online beginning February 9 and in select retailers globally on February 10.


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