Jonathan Anderson’s LOEWE steals world’s hottest brand crown

Jonathan Anderson’s LOEWE has stolen the world’s hottest brand crown in the Lyst Index’s Q2 2024 report.

Last quarter, Miu Miu and Miuccia Prada’s Prada battled for the top spot, with the former ultimately taking the crown.

LOEWE hasn’t topped the list since Q2 2023. Jonathan Anderson was the hottest designer this summer, dressing stars like Anna Wintour, Ariana Grande, Taylor Russell, and Omar Apollo at the annual Met Gala. LOEWE’s signature tank tops and woven basket bags remain top sellers, driving a 29% increase in online searches in Q2 2024.

Further down the list, Miu Miu and Prada took second and third place, respectively, while Anthony Vaccarello's Saint Laurent rose to fourth place. Gucci, Balenciaga and Versace rounded out the top 10, with Bottega Veneta, Jacquemus, and Moncler rounding out the top half of the list. Kim Kardashian's SKIMS is in 12th place.