Armenian AI artist Joann lends hand to Karl Lagerfeld’s Spring 2025 collection

Knowing the late Karl Lagerfeld’s passion for new technologies, the brand’s creative director Hoon Kim didn’t hesitate to reach out to Armenian artist Joann, who specializes in designs created with artificial intelligence (AI), WWD reports.

Among the looks that Joann’s AI programs produced are a white shirtdress with rows of collar-like protrusions, and a bodice covered in black leather trim. Kim and his team were able to translate such AI designs into real life for the capsule group, which is part of the Spring 2025 collection.

This season, the designer relied less on direct archival references and developed several looks based on miniature dress shapes: a swirl of floral shapes in a crepe skirt with a satin lining and draped cotton in a fitted white shirt.