Huda Beauty unveils exciting UBE Collection 

Huda Beauty has unveiled its exciting UBE Collection, a limited-edition collection inspired by founder Huda Kattan’s love of lilac and her unique tradition of treating herself to ube cake on her birthday.

The collection is set to launch on January 15; and judging by the success of Huda’s previous iconic products, it’s sure to be a hit.

Easy Bake Loose Powder baking & setting powder in ube birthday cake

A beauty world favorite, Easy Bake Loose Powder debuts in the collection’s signature lilac shade. This new shade brightens, blurs, and neutralizes the under-eye area for a flawless finish.

Blush filter in ube cream

Creamy and layered, this blush filter delivers a vibrant lilac flush with a blurring effect.

Faux filler lip gloss in UUU-baby

Huda's iconic glossy gloss is updated with this sheer lilac shade. Infused with vitamin E and vegan collagen, it leaves your lips feeling hydrated, smooth, and plump.