Jacquemus’ Spring 2025 show to be shot entirely on iPhone 16 Pro Max

As Jacquemus’ La Croisière show in Paris approaches in about a week at the former home of French architect Auguste Perret, Simon Porte has revealed that the show will be shot entirely on an iPhone 16 Pro Max.

“A dedicated installation at the venue seamlessly integrates the iPhone into the set design, providing guests with an interactive experience,” the brand wrote in a press release. “This combination of Jacquemus and Apple exemplifies the fusion of fashion and technology, captivating audiences around the world.”

A total of 17 cameras will be positioned throughout Perret’s apartment—“naturally integrated into the show environment”—to capture both runway shots and close-ups.