Playboy Super Bowl party: New Playmate of the Year wears $10M Playboy Bunny costume

Playboy magazine has announced that Jillian Nation will be the 2025 Playmate of the Year. Since 1960, this prestigious title has been awarded to the most unforgettable Playmates.

“As PLAYBOY makes its long-awaited return to print, it also marks the rise of a remarkable woman who was discovered during a nationwide Bunny search and who embodies beauty, confidence and enduring charm,” reads a press release cited by DailyMail.com. “Jillian Nation now joins the ranks of legendary Playmates, ushering in a new era of bold, strong femininity.”

The 2025 Playmate of the Year was first spotted at the Big Game Weekend party in New Orleans on Saturday.

She arrived in a $10 million diamond-studded Playboy Bunny suit, designed and handcrafted by Kali Hawk, founder and creative director of H.CROWNE.

At 27, Jillian Nation has “small-town charm and big-city glamour,” according to Playboy.

Raised on a remote Montana farm, surrounded by horses and far from the hustle and bustle of the city, she was homeschooled.

It was her upbringing that “developed her creativity, independence, and adventurous spirit,” Playboy shared.

Now based in Los Angeles, she has made a name for herself as an in-demand model, working with global brands like GUESS and CoverGirl, as well as gracing the covers of PLAYBOY Mexico and Treats.