Karl Lagerfeld's cat Choupette stars in Hublot campaign

Karl Lagerfeld's pet cat Choupette has been cast as the star of a new campaign from Swiss watchmaker Hublot, celebrating the 20th anniversary of the Big Bang collection.

Shot by Dutch photographer Carlin Jacobs, the campaign features Choupette cradled in the arms of a suited figure sporting a Big Bang 20th Anniversary Red Magic model, a nod to the close relationship between the famous feline and the late couturier.

Choupette gazes out at the viewer while lounging on crimson silk, with a champagne glass full of milk in the background and a red watch in the foreground.

"Choupette embodies the uncompromising spirit of Hublot," Hublot CEO Julien Tornare told WWD. “Its cultural impact stems from its passionate singularity and bold authenticity, qualities that resonate with the Hublot way of life.”