Next-Gen Smart Glasses: Google teams Up with Gentle Monster and Kering for a fashion-tech revolution

21:03   26 May, 2025

Google has announced two groundbreaking partnerships — with South Korean eyewear innovator Gentle Monster and luxury optical powerhouse Kering Eyewear — aiming to redefine the future of smart glasses. These collaborations fuse cutting-edge Android XR technology with the power of Google AI to turn wearable tech into stylish, functional, and mainstream accessories.

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Gentle Monster: The First Official Android XR Partner

Known for its bold, avant-garde designs, Gentle Monster will work closely with Google to craft smart glasses that are not only high-tech, but fashion-forward. The upcoming device will merge the brand’s signature aesthetic with intuitive AI features — blending design and utility in a way never seen before.

Kering Eyewear Brings Luxury and Intelligence

The second collaboration sees Google joining forces with Kering Eyewear — the company behind premium brands like Gucci, Saint Laurent, and Cartier. This partnership promises high-end frames embedded with advanced augmented reality features. These include real-time information overlays and a personalized AI assistant.

“We’re creating a product people will genuinely want to wear — stylish, smart, and truly interactive,” said Roberto Vedovotto, CEO of Kering Eyewear.

Both partnerships mark a bold step toward merging fashion with frontier technology — and could signal a turning point in the evolution of wearable devices.



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