Huda Beauty named the world’s most popular beauty brand by Cosmetify

Huda Beauty has been crowned the world’s most popular beauty brand according to Cosmetify’s Q1 2025 Beauty Index. Founded in Dubai and now a global phenomenon, the brand outpaced industry giants like Fenty Beauty, Rhode, and Rare Beauty — showcasing its dominance in the digital space, impressive audience engagement, and a massive global fanbase, Harper’s Bazaar Arabia reports.

The Cosmetify Beauty Index ranks brands based on Google search data, social media activity, and overall follower count, offering an objective snapshot of the industry’s top performers.

This recognition isn’t just a win for Huda Beauty — it’s a point of pride for the entire Middle East region. Founded by Huda Kattan, the brand embodies the aesthetics and spirit of the Middle East, and now sets global standards in the beauty industry.

From headline-making product launches to cult favorites that sell out in seconds, Huda Beauty continues to rewrite the rules of the industry — boldly, unapologetically, and with a distinct Dubai flair.