Marc Jacobs unveils Cristina — the must-have It-bag for Fall 2025

Marc Jacobs is expanding its accessory lineup with the launch of Cristina, a new handbag poised to become the standout fashion hit of the upcoming fall season. The debut came as part of the fresh Who Is She campaign, highlighting the bag’s chic design and versatile appeal, reports WWD.

Inspired by Marc by Marc Jacobs’ archival collections, the Cristina bag blends the brand’s signature aesthetic with thoughtful functionality. A key feature is its distinctive “gathered” texture, giving the silhouette a playful yet relaxed vibe.

The line includes three styles:

• Cristina Satchel — $450

• Cristina Small Satchel — $350

• Cristina Tote — $395

Available in trending seasonal shades—deep plum, classic black, and elegant ivory—each bag is finished with Marc Jacobs’ iconic hardware and designed to complement a wide range of looks, from casual daywear to refined evening ensembles.

Combining contemporary design, practicality, and instantly recognizable brand details, Cristina is already being hailed as the fall’s new It-bag.