The New “Nonnacore” Trend Turns Italian Grandmothers and Their Scarves Into the Ultimate Style Inspiration for Stars from Rihanna to Kendall Jenner

New York loves its nonnas — and now the fashion world does too.

Italian grandmothers have become the muses behind the hottest transitional trend of the season: silk scarves are back in style — not tucked away in drawers, but tied around the heads of It-girls and A-list celebrities. Welcome to the era of nonnacore — a style movement already embraced by Rihanna, Kendall Jenner, Anya Taylor-Joy, and more.

The look of the “sexy grandmother in her prime” is now not only fashionable but also incredibly accessible. All it takes is tying a colorful vintage scarf around your head and stepping out as if you’re in Sicily circa 1965. Unlike fleeting aesthetics like Mob Wives mania or Tomato Girl Summer, this isn’t just borrowing a vibe — it’s a full-on fashion renaissance.

According to New York stylist Donn Del Russo, nonnacore is both chic and practical, especially in today’s climate of inflation and rising prices. “A scarf is a universal accessory: you can wear it on your head, around your neck, as a top, belt, or even a pareo. And it never goes out of style,” she explains.

Meanwhile, stars are already opting for the most luxurious versions of the look. Rihanna recently appeared in a $650 Valentino Garavani Toute La V silk scarf, styled with a crisp white shirt, dark cuffed jeans, and Amina Muaddi sandals. Anya Taylor-Joy went for a pleated green scarf, channeling the timeless glamour of Monroe, Hepburn, and Loren.