Sarah Burton’s first campaign for Givenchy is a tribute to women’s strength and beauty

Sarah Burton has dedicated her very first campaign for Givenchy to women — to those who inspire, who shape fashion behind the scenes, who bring it to life in front of the camera, and who wear it every day.

Shot by photographer Collier Schorr, the campaign carries a unique intimacy: alongside top models Kaia Gerber, Adut Akech, and Vittoria Ceretti, Burton’s longtime collaborators also appear — makeup artist Lucia Pieroni and stylist Camilla Nickerson. Real muses, colleagues, and friends — women who create fashion not for the image, but for its meaning.

“I’m inspired by all women, including my team. I wanted to capture authentic moments — the atmosphere of collaboration and creative togetherness,” says Burton.

The images showcase femininity in its many forms: from the house’s signature trompe l’oeil dress to relaxed chic. There is no rigid posing here — only ease, laughter, and mutual support. The campaign also features Liu Wen, Nyadiewa Gabriel, Eva Herzigova, and other striking faces from different generations and cultures.