The Ordinary launches new serum for firmer, plumper skin — no injections required

The Ordinary, known for its affordable and innovative skincare solutions, has expanded its iconic lineup with a new serum: Volufiline 92% + Pal-Isoleucine 1%. The product promises to restore the skin’s lost firmness and volume, tackling age-related changes without the need for injections.

While well-hydrated skin already appears plumper, The Ordinary says this formula works at a deeper level. According to the brand, “This is a product that can visually restore lost volume—without injections.”

The serum targets key areas of the face, including under the eyes, temples, cheekbones, and smile lines. Its active ingredients support the skin’s natural collagen and elastin, helping to revive youthful radiance and elasticity.

Volufiline 92% + Pal-Isoleucine 1% Serum is now available on The Ordinary’s official website for $19.79.