Characterized by avant-garde details, bright eyeshadow, and two-toned looks, glitchy glam embraces playful imperfection. “Perfect winged liner? That’s not the point this year. Beauty is intentionally breaking the rules,” Pinterest said in a press release. Unlike the flawless makeup trend that swept TikTok in 2025, the beauty scene is shifting toward nostalgic grunge, messy styles, and asymmetrical, creative looks favored by Gen Z and Millennials.
Pinterest’s search data shows that queries for “eccentric makeup” rose 100%, while “weird makeup looks” grew 115%. Avant-garde makeup tutorials were especially popular, with searches surging 270%. The trend also extends to hair and nails: searches for “nails with different colors on each hand” jumped 125%, and “asymmetrical lob” rose 85%.
Defined by mismatched elements and bold color choices, glitchy glam reflects a growing appetite for creative, playful beauty over perfection. After years of minimalist dominance, the clean girl era seems to be giving way to vivid, imperfect, and memorable looks.