MAC launches “Powder Kiss”: Matte lips of your dreams

MAC Cosmetics has unveiled its latest lip collection, promising soft, blurred lines and a dreamy matte finish. The “Powder Kiss Hazy Matte” range includes both lipsticks and mousses, designed to create effortlessly soft-focus matte lips. The campaign features rapper Doja Cat and Ella Gross from K-pop group MEOVV.

According to MAC, the Powder Kiss collection is more than just a product launch—it’s an opportunity to connect a global community through artistry and innovation while highlighting the individuality and power of makeup to express mood. The range combines rich pigmentation with a soft, slightly blurred finish for a modern, wearable matte look.

The collection includes:

• Powder Kiss Hazy Matte Lipstick – a blurred matte lipstick that instantly hydrates lips and delivers all-day wear.

• Powder Kiss Lip + Cheek Mousse – a multitasking mousse for lips and cheeks with a matte finish, lasting up to 10 hours.

• MACximal Silky Matte Lipstick (Powder Kiss formula) – updated with 12 hours of rich, vibrant color.

Prices range from $20 to $27, making the collection accessible for both makeup enthusiasts and professionals alike.