"My Hobby is Hunting Money": A Day in the Life of a Billionaire and Morgan & Morgan Founder

John Morgan is one of the most successful and recognizable personal injury attorneys in the United States, having founded the legal titan Morgan & Morgan in 1988. However, his empire stretches far beyond the courtroom walls: Morgan owns hotels, restaurants, shopping centers, and amusement parks across the country, Business Insider reports.

Splitting his time between his homes in Florida and Hawaii, the businessman still works seven days a week. As part of Business Insider’s "Power Hours" series, he shared a detailed look into the daily routine of a man whose primary hobby has become "hunting money."

Mornings Without an Alarm and Bedside "Firefighting"

Morgan long ago abandoned early wake-up calls. These days, he wakes up around 8:00 AM in pitch-black darkness, thanks to blackout curtains, as he considers high-quality sleep a major key to productivity.

His workday begins right in bed: the entrepreneur immediately grabs his iPad and spends 45 minutes analyzing detailed reports from all of his assets over the past 24 hours. He reviews:

• Ticket sales for his entertainment complexes (such as WonderWorks);

• Restaurant revenues and hotel occupancy rates;

• New client sign-up statistics across his legal branches nationwide;

• Fresh customer reviews on Yelp and Google.

Morgan notes that by the time he gets out of bed, he is already aware of any issues that arose overnight and is ready to "put out fires." For example, one of his Los Angeles offices recently mistakenly posted a sign barring walk-in clients without prior appointments—a problem that required immediate intervention.

Power Walking and Brutal Delegation

Around 9:00 AM, the businessman heads out for his morning walk, combining exercise with business calls. He covers about 4.5 to 5 miles (7–8 kilometers) per walk.

To maximize efficiency, Morgan relies on a productivity life hack: an app called Slydial, which bypasses a live call and sends a voice message directly to the recipient’s voicemail. This allows him to issue instructions rapidly while avoiding time-consuming small talk.

Morgan attributes his efficiency to master delegation. His inner circle includes a specific class of executives he refers to as "forward-and-delete people." These are top managers to whom he can redirect any complex problem and instantly forget about it, fully confident in a flawless execution.

Coke for Breakfast and Poolside Operations

Breakfast comes around 10:30 AM. Interestingly, the multi-millionaire has only ever taken one sip of coffee in his entire life and is completely indifferent to it. Instead, he buys wholesale cases of mini Coca-Cola cans at Costco for 50 cents a pop, drinking one every morning alongside some crackers or a chocolate bar.

When Morgan resides in Hawaii, the time difference with the US East Coast means that the bulk of his partners' business activity winds down just as he sits for breakfast. Consequently, he spends most of his day working remotely by the pool or on the beach with music playing.

Morgan categorizes his diverse assets by their emotional reward: he views the legal business as a mission to help people in distress, while his hotels and theme parks are a source of joy where he gets to see laughing children and happy families.

"I don't have typical hobbies—I don't play golf, I don't hunt, and I don't fish. My hobby is hunting money. I love guessing what people will like, building it, and seeing if I was right," the entrepreneur admits.

The Business Lunch Rule: "Never Eat Alone"

Morgan strictly adheres to a philosophy popularized by the famous business bestseller: never eat alone. He is convinced that eating sandwiches at your desk brings zero new opportunities.

Every single lunch is a 90-minute meeting with partners, investors, or people pitching new deals. When he is in Orlando, he typically chooses Hillstone restaurant, where he routinely orders a reliable favorite—salmon with broccolini.

Evening Rituals and Skipping Retirement

The active phase of his day wraps up around 6:30 PM. Morgan spends his evenings with his wife: they have dinner, catch up on the news, and watch British detective series on Netflix.

Before heading to sleep around 11:00 PM, the businessman takes a medical marijuana gummy to improve his sleep quality, eats a bowl of ice cream, and always says a prayer.

Despite his age and immense net worth, John Morgan has no plans to step away from the grind. Years ago, the legendary college football coach Bobby Bowden told him a phrase that stuck with him for life: "Once you retire, there's only one major event left in your life."

Instead of winding down, Morgan is heavily focused on the charitable foundation he and his wife established to provide those in need with food, clean water, shelter, and medical care. The businessman remains convinced that true peace comes not from the millions earned, but from the ability to give them away to those who need them most.