Freedom, Breeze, and Boho-Chic: Chemena Kamali Redefines Femininity for Chloé

20:19   27 July, 2026

Chloé turns to the raw, untouched beauty of nature for its Autumn/Winter 2026 campaign. Conceived by Creative Director Chemena Kamali and brought to life by iconic photography duo Inez and Vinoodh, the concept celebrates femininity, inner freedom, and human connection set against vast, windswept landscapes.

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The campaign stars models Raquel Zimmermann, Jacki Louise, Thalita Ferreira, and Sarah Isachsen. Set under shifting winter light, the wild backdrop becomes far more than just a setting—nature serves as a co-creator in every frame, guiding the models' movements and accentuating the fluid silhouettes of the collection.

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This philosophy resonates throughout the entire lineup: folkloric motifs, tactile fabrics, and intricate hand-craftsmanship converge in light, breezy ensembles. As the models move across the open terrain, the garments feel almost elemental—caught in the wind and designed to exist in complete harmony with the elements.

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The result is a campaign that perfectly captures Chloé’s signature DNA: an effortless fusion of romantic femininity and understated strength.

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The collection will be available in boutiques and on the brand's official website starting September 2026.



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