"Health is Wealth": Bella Hadid Stuns Fans with Ripped Physique in New Alo Campaign

10:30   6 August, 2026

Supermodel Bella Hadid, 29, showcased her fierce character and incredible physical form in a new pre-season shoot for the athletic apparel brand.

In the promotional materials for the Alo campaign, Hadid appeared in a strong and energetic look: holding dumbbells, she confidently displayed her toned biceps, declaring to her fans, "Health is wealth, baby!"

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"The newest baby @alo!" shared the IMG model on Instagram, where she boasts 71.9 million followers.

Hadid, who has been open about her battle with Lyme disease, confessed that she feels "blessed." She has become the face of the activewear brand which, according to her, she has "loved, worn, and styled" for over a decade.

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For the athletic photoshoot, stylist Mimi Cuttrell put together bold and comfortable sets for Bella, featuring the $78 Accolade shorts and the $44 Sheer Glow Bra. Additionally, the model tried on the $295 Trail sneakers and the $88 Airbrush Better Together multi-layered bra for the campaign ads.

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In a companion promotional video, Bella shared deep reflections on her mental state and inner harmony: "Being comfortable in your body, feeling cozy in the quiet and the stillness, when there is only your breath, your pulse, and this moment. I cherish the feeling of being completely myself. The freedom to move through life with an open heart, following your intuition, surrounded by love, and with gentleness toward your own growth. When my mind is clear and calm, everything else falls into place."



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