Luxury at Hotel Prices: Why Renting a Beach Cabana in Italy Costs More Than $1,700 a Day

For most people, a sunset stroll along the beach is the perfect luxury in itself. But in the world of millionaires, the rules are different, where cocktails, caviar and superyachts are merely part of the basic package. For wealthy visitors, simply relaxing on the golden sands of the Tuscan resort of Marina di Pietrasanta, near celebrity favorite Forte dei Marmi, is not quite enough. Instead, they can spend more than $1,700 a day on the front row of the exclusive Twiga Versilia beach club, renting its lavish “Tenda Imperiale.”

What Comes With Italy’s Most Expensive Beach Cabana?

The exclusive Italian beach cabana costs more than a night at some luxury hotels. And that price is only the fee for the prime beachfront spot. Everything else is charged separately — from gourmet dishes, cocktails and seafood to jars of caviar.

In return, the “Imperial Tent” can accommodate up to 10 guests and comes equipped with everything needed for a comfortable day by the sea:

• Four beds, four sun loungers, four daybeds, three chairs and a table.
• A dedicated waiter.
• Dolce & Gabbana-branded towels.
• A private safe for valuables.

Dolce & Gabbana Style and Four-Figure Bills

The Tuscan beach club is steeped in high fashion thanks to its collaboration with Dolce & Gabbana. The brand’s recognizable Banano print decorates the beach and Vesta restaurant, while an exclusive pop-up boutique operates on-site for devoted fans of the label.

Unsurprisingly, a day at the club can result in eye-watering bills. On top of the cabana rental, guests can expect to pay for:

• Cocktails costing $25 each.
• Tins of caviar priced at more than $1,000.
• A royal seafood platter for two costing around $300.

Twiga sits along a four-kilometer stretch of picturesque Marina di Pietrasanta coastline, with its golden sands awarded the prestigious 2026 Blue Flag. Guests can enjoy views of the crystal-clear sea on one side and the majestic white peaks of the Apuan Alps on the other — making it an unforgettable luxury escape for those willing to pay a premium for exclusivity and status.