Women Beyond the Mold: Sarah Burton Reimagines Givenchy in New Campaign

Givenchy has unveiled its Fall/Winter 2026 women’s campaign, bringing creative director Sarah Burton’s new vision for the house to life. Shot in Croatia, the campaign was photographed by iconic photographer Juergen Teller.

Rather than relying on carefully constructed sets, the team opted for a rugged natural landscape. The campaign’s protagonists appear against expanses of cold gray granite, creating a striking contrast with Givenchy’s expressive clothing and accessories.

At the heart of Burton’s new approach is the idea of “seeing and celebrating the reality and brilliance of all kinds of women.” The campaign therefore brings together women from different generations, with diverse appearances, personalities and individual interpretations of femininity.

The cast includes Kaia Gerber, Liu Wen, Eva Herzigová and Nyaduola Gabriel, as well as French writer and former lawyer Constance Debré. Each woman already has a connection to Givenchy and reflects the house’s contemporary identity in her own way.

The collection showcases Givenchy’s signature codes, reinterpreted through Burton’s lens. Impeccably tailored suits feature sharp lines, pronounced structure and an almost commanding sculptural quality. The classic white shirt receives an unexpected twist, crafted in supple leather.

Draped evening dresses, by contrast, create a sense of movement and fluidity, made all the more striking by their juxtaposition with the hard texture of the rocky landscape.

The finishing touch comes in the accessories. Bold, eccentric and deliberately extravagant, they inject the Givenchy looks with a sense of playfulness and a touch of beautiful madness.