Behind the scenes of Karl Lagerfeld’s new campaign: Paris Hilton and her Chihuahua, Iconic Princess

Paris Hilton has reunited with fashion house Karl Lagerfeld for its Fall/Winter 2026 advertising campaign, People reports.

Following her appearances in the brand’s Fall/Winter 2025 and Spring/Summer 2026 campaigns, the 45-year-old entrepreneur returns for the latest chapter of the story, titled “From Paris With Love.”

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Photographed by Matt Easton, the campaign, according to a press release, “brings a new dimension to the narrative while remaining true to the House’s established codes.”

The campaign’s biggest surprise is NOT-KARL, described as “a charismatic digital character and a new member of the brand’s universe.” Appearing on a series of vintage television sets alongside Paris, the character adds “contrast, humor and playful irony” to the imagery.

In a behind-the-scenes video from the shoot, Hilton can be seen affectionately stroking a brown-and-white Chihuahua before posing with her four-legged companion.

Hilton introduced the newest member of her family on TikTok in September 2025, teasing fans by asking them to guess the puppy’s name with a hint pointing to the hashtag #Iconic.

Paris Hilton has been known as a passionate dog lover for years. Her pets even have their own social media account and a luxurious two-story miniature mansion complete with air conditioning and designer furniture.