Confidence, rebellion and lacquered silk: Irina Shayk stars in Agent Provocateur’s daring Fall/Winter campaign

Supermodel Irina Shayk redefines seduction in Agent Provocateur’s 2026 Fall/Winter campaign. Embracing the new “neo-diva” persona, she brings dark glamour, confidence and signature boldness to the lingerie brand’s latest collection.

Set against a moody, cinematic backdrop, Shayk effortlessly commands attention. Perched in an armchair beside a vintage car and dressed in lacquered details, silk and sheer stockings, she creates an atmosphere of mystery and rebellion.

The campaign’s central character reflects Agent Provocateur’s evolving vision of femininity. Rather than relying on overt sexuality, the power of the “neo-diva” lies in self-confidence.

She is equally comfortable embracing vulnerability and desire, without feeling the need to perform for an audience.