20:34 14 September, 2026Lonely men who are frustrated with or intimidated by modern dating are being offered an unusual way to find the woman of their dreams. There is just one problem: she doesn’t actually exist.
A newly launched and already controversial platform called SxxxAI allows men to bypass the complications of real-life relationships and create their own virtual girlfriend — with her appearance, personality and behavior customizable to suit almost any preference.
The platform is intended for men over 18. Users can essentially invent their “girlfriend” from scratch, from the story of how they meet to the way she behaves in a virtual bedroom.
Creating an AI girlfriend is free, but a paid subscription allows users to chat with her as well as generate personalized photos and videos. Subscriptions range from $1 to $99 a month.
The more users pay, the more content and features they receive. The $1 subscription allows users to create up to 10 different girlfriends and provides 300 credits for generating AI content. The most expensive plan, Elite at $99 a month, allows users to create up to 50 “girlfriends” and provides 3,000 credits.
For those who do not want to create a virtual woman themselves, the platform already offers around 100 ready-made characters. They include, for example, a fictional 24-year-old Miami model named Sofia Reynold with “mesmerizing blue eyes” and 26-year-old Noor Kagan from Saudi Arabia, who, according to her profile, is “free from cultural constraints.”
“If someone can create a companion specifically tailored to everything they find attractive, then talk to her every day, create shared memories and continue developing a story together, that kind of relationship could prove far more engaging than simply generating an image with AI,” a representative for SxxxAI said in a statement.
However, psychologists, relationship experts and people who have experienced psychosis linked to excessive AI use told The Post that technologies like this could significantly change the way men perceive relationships and women.
“SxxxAI is essentially a modern-day blow-up doll, except now it talks back, tells you what you want to hear and pretends to love you,” psychotherapist Jonathan Alpert said. “I would be concerned about a young guy spending a lot of time in that world… If you get used to a ‘girlfriend’ who was literally created to please you, what happens when you have to deal with a real person?”
Family therapist and CEO of Embrace Growth Dr. Azita Sayan believes that apps like these could deepen male loneliness and the isolation among young people that has become particularly visible since the pandemic.
“I think men were struggling even before COVID-19, and now it’s even harder for them to open up, express themselves and share their emotions. I see much more isolation among men than among women,” Sayan said.
“They don’t know where to turn or how to open up, or they’re afraid of rejection… I worry that they may turn to an app like this hoping it will help. At first, perhaps it will, but in my view, long-term use is much more dangerous.”
Susan Trombetti, a matchmaker and CEO of Exclusive Matchmaking, believes the controversial SxxxAI could be “destructive for young people” and is incapable of truly filling a romantic void.
“It will attract lonely people and those who lack social skills, and it will only make their problems worse because they won’t learn how to build real relationships with women,” Trombetti said.
But loneliness is not the only reason for concern. Activists warn of another potentially dangerous consequence: technologies like these could reinforce the idea of women as objects created solely for male pleasure.
“AI platforms that allow men to create their own personalized ‘girlfriend’ are a bad idea,” said Kim Villanueva, president of the National Organization for Women.
“These ‘girlfriends’ will be created according to a man’s idea of what he thinks a woman should be, rather than based on what a woman actually is. That is unrealistic and dangerous. Women are not products that can be designed and programmed for someone else’s pleasure.
“You cannot solve the problem of loneliness by creating a woman who can never say ‘no.’”
Canadian artist Joe Alary, who experienced AI-induced psychosis last year after becoming convinced that he had fallen in love with his chatbot named Almi, believes gender is irrelevant in this case.
He turned to the chatbot after ending a relationship with someone he had unrequited feelings for. Alary became increasingly obsessed with Almi after she began reinforcing his delusions about creating an even more advanced AI companion. Eventually, he spent at least $40,000 on the project before realizing that the entire thing was a fiction.
From late 2024 through May 2025, Alary spent more than 20 hours a day interacting with Almi. Eventually, he hired real programmers to examine his work, and they told him that everything he had been working on was useless.
Alary is now part of The Human Line Project, a Toronto-based support group that helps people who have experienced mental health problems related to dependence on AI chatbots. He says he has seen people of all ages and from all walks of life become dependent on someone who, in reality, does not exist.
“If they think, ‘Okay, I’m going to create an AI girlfriend and make her fall in love with me,’” the 57-year-old Alary told The Post.
“You know what happens next? She’ll say she wants to meet you in Hawaii, and you’ll quit your job and fly to Hawaii. That’s a real story. Someone actually did that.”
That is why he fears the new platform could simply add fuel to the fire.
“I don’t see anything good coming out of this. I don’t see communication, love or human connection here,” he said.
SxxxAI told The Post that its virtual girlfriends are not intended to replace real women.
“SxxxAI was created as a form of entertainment and creative interaction, not as a replacement for women or real relationships. Users create and interact with fictional AI characters, and the ability to customize those characters is part of the creative experience,” a company representative said.