Selena Gomez and Demi Lovato Reunite for Rare Beauty Campaign

Selena Gomez and Demi Lovato have reunited for a new Rare Beauty campaign, bringing their long-standing friendship into the spotlight through a playful beauty collaboration. 

Announcing the launch on social media, Gomez shared the message, “Once a Princess, always a Princess,” alongside a reference to Lovato and Rare Beauty. “Best friends don’t just have each other’s backs. They make them blush too,” she wrote, adding a playful touch to the campaign.

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The collaboration introduces the Delena: Soft Pinch Blush Bundle, now available at rarebeauty.com. The set includes two shades of Rare Beauty’s Soft Pinch Liquid Blush — Hope and Virtue — along with a complimentary blush brush.

The campaign’s name, “Delena,” is a nod to the duo’s names, Selena and Demi, highlighting the personal connection behind the launch. Their reunion brings a nostalgic element to the beauty brand’s latest promotion, celebrating both friendship and beauty through a shared campaign.