Max Mara Launches a New Everyday Fashion Brand With Prices Reaching $465

Italian fashion powerhouse Max Mara Fashion Group is expanding its empire with the launch of a new label, M-M For Mondays and More, designed to rethink the everyday wardrobe. Rather than focusing on outfits for special occasions, the brand offers understated pieces intended to work just as well at the office, on a casual outing or at an evening gathering.

The name can be interpreted as “M-M — for Mondays and more.” The concept is built around clothing that accompanies women throughout the week and adapts effortlessly to different occasions. The designs are created by Max Mara Fashion Group’s in-house team, with an emphasis on minimalism, functionality and comfort.

The collections are centered on knitwear and jersey — soft, practical fabrics that are easy to care for. The range is divided into six main categories: sweatshirts, tops and T-shirts, shirts, trousers, dresses and knitwear.

Prices range from approximately $185 to $465. Shirts start at around $185, while outerwear reaches $465. The collection includes a wool-and-cashmere jumper priced at about $307, a double-breasted double-jersey coat for $458, a cropped quilted jacket for $346 and a skirt for $196.

M-M's philosophy rests on three principles: minimalist silhouettes, freedom of movement and versatile pieces that can be easily mixed and matched. Instead of chasing dramatic but impractical designs, the label focuses on clothing that simplifies everyday outfit choices while maintaining an elegant look.

The brand is launching internationally from the outset, with its products set to be available in more than 50 countries across Europe, Asia and the Americas. Distribution will include selected multi-brand retailers, major online platforms and its own e-commerce store, which opened on October 20.

M-M For Mondays and More is the 11th label in the Max Mara Fashion Group portfolio. Alongside its flagship Max Mara brand, the group includes Sportmax, Pennyblack, Weekend Max Mara, MAX&Co., iBlues, Marella, Emme, Marina Rinaldi and Persona by Marina Rinaldi.