YEREVAN.- Armenian stores are already presenting spring/summer collections of famous brands. One of them is Ermenegildo Zegna boutique situated in the heart of Yerevan, Northern Avenue. Here, fans of the brand can already find samples from spring/summer collection.
Ermenegildo Zegna’ss designers remained true to sandy brown, while silk was chosen as fabric of the season. The designers also decided to flinch from classic style slightly, introducing suits with tight pants.
In other words, this time Zegna will not allow their well-to-do Armenian consumers leave the store empty-handed.
Burberry store also updated the collections. British style fans can shop to buy not only the traditional classic Burberry beige-chocolate trench coats, but also eye-catching bright colors of this year’s spring/summer collection. Of course, traditional sandy- brown range is preserved in addition to new colors. Use of golden fabric and materials in clothes and accessories is a characteristic feature, especially of the women’s collection. The face of this year’s collection is a real British man – Romeo Beckham, the son of David and Victoria Beckhams.A wide range of accessories including shoes, belts, trousers, T-shirts, bags is also displayed in the store.
Special attention must be paid to Emporio Armani store. Generally Armani brand is arising “patriotic sentiments” due to its name so close to the word “Armenian.” This year’s women collection stands out by its reserved colors at the same time not affecting attractiveness. Black and white or black and gray plaid suits for women emphasize the feminine attractiveness. The range of colors varies from black and white up to dark pink, offering a laconic but stylish look.
As to Emporio Armani men’s spring/summer collection, it is dominated by classic colors, such as black, grey, dark blue, dark chocolate, light chocolate, beige, light blue and white. Emporio Armani designers revived suits with short pants.
The mentioned brands are presented in Armenia by Z&A Company since 2005. In addition to Emporio Armani, Burberry, Ermenegildo Zegna, the company represents the Armani Junior brand and Rosie multi-brand store which offers clothes, shoes and jewelry by Z Zegna, M Missoni, Red Valentino, Kenzo, Marc by Marc Jacobs and other brands.
We leave the readers to make a choice, but wish to have a full wallet throughout the year, since we will later present 2013 fall/winter collection.