Selena Gomez an Kygo release ‘It ain’t me’ video

On April 24, Kygo premiered the official music video with Selena Gomez in for the highly-publicized song. While many fans expected the Instagram preview featuring the producer walking along a Norwegian beach to be a teaser of the music video, neither artists appear in the actual visual accompaniment to the song. Instead, director Phillip R. Lopez provides a narrative which sees two lovers – played by actors, rather than Kygo and Gomez – in the aftermath of a tragic accident.