Selena Gomez unveiled as the new face of Puma

Selena Gomez, 25, poses in a crop top as she was unveiled as the brand new face of Puma. 

Puma broke the news on their Instagram page, with the caption: 'welcome to the fam, @selenagomez'.

Decked out in a velvety sleeveless top baring the label's name across it's front, Selena stared directly into the camera with a seductive gaze. 

'Officially a part of the fam @puma #pumapartner', Selena wrote on her own Instagram page.

The star's supportive partner The Weeknd, 27, proudly re-posted the shot and added a row of slyly-smiling emoji faces.