KeyOh on her second collaboration with Belgian famous jewelry brand (photo/video)

Armenian KeyOh has become the face of Belgian famous jewelry brand BruCaro. It’s already the second year KeyOh works with the brand. The singer talked with NEWS.am STYLE on her collaboration with the brand and future news.

“It’s almost Christmas time and 2018 is near so the brand needed a fresh face to represent their new jewelry line.

This is not the first year I represent with BruCaro. I was the face also in 2016. I am always hoping that it’s because of the success that I am always asked to redo the new campaigns. I want to mention that this diamond store is truly my favorite store in Belgium. They are super trustworthy and on top of that they make really beautiful jewelry creations. It’s double pleasure for me to collaborate with a prestigious and respected brand”.

KeyOh also revealed some details on their working process.

“I just love what I do and I always make sure that the workflow is not just about me but it’s about the whole team and of course the products. We shot the advertising video and the pictures in a gorgeous castle in Belgium. I was so mesmerized by the authenticity of the location. Just breathtaking and suitable to the jewelry line”,-says the singer.

As it is said “diamonds are girl’s best friends”. Does KeyOh agree with the statement?

“Oh well, I think it’s just a saying. Of course I love diamonds like every woman does. It’s flawless , timeless and very precious. But I would never replace my best friends with diamonds. Best things in life are free”.

2017 is coming to an end. What to expect from the singer in upcoming 2018?

“2017 has been a very hectic year ( in a good way ). I made sure that I worked a lot and can continue the same flow in 2018.

TV show is doing amazing. The first season is almost completely filmed and will be aired in 2018 on German TV. Then there is my new single “ Love or curse” that just came out. That means lots of new concerts and TV shows coming up. Not to mention that I’m collaborating now with different international clothing lines as an influencer. At the moment I’m in process of working with international artists to release another song mid 2018. If everything goes well, NEWS.am STYLE will be the first to know”.

Syune Arakelyan