Kim Kardashian shares behind-the-scenes video of blonde bombshell photo shoot

Kim Kardashian shares behind-the-scenes video of blonde bombshell photo shoot with Kris Jenner, 62, and grandmother Mary Jo, 83.

And Kim Kardashian made sure to include a few of her favorite people in her latest makeup line launch as she shared a behind-the-scenes video.

The 37-year-old reality television star primped and primed in front of the camera as the trio sported matching platinum blonde hair for the quick clip promoting her latest concealer kit.

'We're doing a photo shoot for my makeup line,' the mother-of-three declared in an excerpt with her grandmother. 

With her iPhone positioned at an angle above their heads, she proudly explained, 'I have grandma and mom all blonde!'

Shades of the new concealer were perfectly positioned underneath her eyes, showing off the formula for the cameras.