Popular actor and model Godfrey Gao at the age of 35 on set of Chase Me reality show in China.
Gao collapsed during filming of a TV show. He was rushed to hospital where he died around three hours later, CNN reported.
According to preliminary reports, the cause of death was heart attack.
Godfrey Gao was the first Asian man to lead the Louis Vuitton campaign. He was known for his role in the 2013 film adaptation of The Mortal Instruments: City of Bones.
The actor became popular in China thanks to his role in Remembering Lichuan TV series.