73-year-old Cher stars in Dsquared2 campaign

Cher has become the face of Dsquared2 Spring Summer campaign, and her photos have already appeared on brand’s official Instagram account.

A black and white photo by photographers Mert Alas and Marcus Piggott shows Cher, 73, wearing sweater with the word ‘I C O N’. The photoshoot was dedicated to 25th anniversary of the brand.

It is not a new thing for Cher to be involved in a fashion campaign. She has recently posed for Marc Jacobs. Dsquared2 often invites celebrities, such as Naomi Campbell and Bella Hadid, to collaborate with them.

Photos: Sonja Flemming/CBS via Getty Images, Instagram/dsquared2