Chanel unveils its first pandemic collection
15:11 9 June, 2020Chanel Fashion House has virtually unveiled its first collection amid the COVID-19 pandemic, Vogue reported.
All fashion shows were canceled now, thus, Chanel's fashion show - which was supposed to be held on May 7 in Capri - took place online today.
View this post on Instagram
“For me, it was the sentiment of the south of France or Capri, where we had planned to show. It’s about the whole Mediterranean area: everything light and practical, with no grand gowns,” says Virginie Viard, artistic director of Chanel’s fashion collections.
“But we did not shoot the picture on the Côte d’Azur — it’s the landscape of the Mediterranean, but the clothes were photographed in Paris,” explains Bruno Pavlovsky, Chanel’s president of fashion activities at Chanel and Chanel SAS.
“Chanel has a real posture and a true value — and that value of the brand is not consistent with [racism], either in the US or any country in the world,” he added.
View this post on Instagram
“It is important that in this situation, Chanel can raise its hand and say, ‘This is not the world we want to be in’. It is important to say that [racism] is not acceptable so as a brand, we can condemn it and say very clearly that we are not and do not want to be a part of [racism].”
“We wore masks all day and covered our eyes and the women in the ateliers sat very [far apart] — just one to each table,” Viard added. “We tried to keep the mannequins as if they were at home and we really produced a minimal collection.
View this post on Instagram
“We refreshed some outfits that were in the boutiques — two or three jackets that had been in a previous Croisière collection, which we changed by showing them with trousers. After all, when you go off on holiday, you take the clothes you know and love, yes?”