Kanye West launching beauty products

The American rapper, preacher, and businessman Kanye West is expanding his activities: Yeezy will produce beauty products and fragrances.

Kanye West has filed for the registration of the Yeezy trademark. So far, neither the launch date nor other details have been disclosed. According to Dazed, registering a trademark does not mean creating the brand itself: for example, last year Kendall Jenner filed for a beauty trademark for “Kendall” and “Kendall Jenner” which has yet to materialize.

Photo: SCOTT DUDELSON / FILMMAGIC