Prada Group revenues down 40% amid COVID-19 pandemic

15:02   30 July, 2020

Prada Group representatives reported a 40% drop in the company's revenue amid the coronavirus pandemic - its profit has reached € 938 million this year.

To cut costs and overcome the crisis, the brand had to close 70 stores around the world, as well as reduce marketing spending by 32%.

Украинка стала лицом Prada (фото, видео): oleg_leusenko — LiveJournal

Patrizio Bertelli, Prada Group CEO, noted: "I am very proud of the commitment and sense of responsibility demonstrated in these circumstances by all our people. The first half of 2020 saw a temporary interruption of our growth trajectory which, in a situation of progressive control of the pandemic, we are confident will gradually resume from the second half of 2020, when our store network will again be fully operational," WWD reported